These days, virtually every type of business has realized that it can benefit from an internet marketing plan, so internet marketing specialists have never been more in demand. Many business owners have no clue how to begin to establish a web site, register a domain name, generate content, attract search engines, drive traffic to their site, and keep the whole thing going 24/7/365.

And really, there is no reason why a business owner should have to do that. He or she should do what they do best at their core functionality – their business – and rely on internet marketing specialists to handle the rest.

Look For Customers
If you have obtained the education, training and experience necessary to become an internet marketing specialist, all you need now is customers. Your potential customers fall into three categories:

Finding Customers Who Have No Web Presence
Look for small, locally owned business, as these are the most likely not to have any web presence at all. To these customers, you will present a marketing plan based on a template that takes them from no web presence at all to a web site named after their company that showcases their business and explains how customers can be in touch with them. As an internet marketing specialist, your marketing template should include information about the decline of traditional advertising methods like the phone book and newspaper, and the prevalence of Internet usage among their primary demographic.

Convincing Customers Who Have A Portal Presence
Internet marketing specialists also draw customers from generic portals like citysearch and its clones. These portals offer the bare minimum in internet presence: an address listing, phone listing, a map, and user-generated reviews. Your challenge with portal customers, as an internet marketing specialist, is to convince them that you can drive business to them with a full featured web site where you, not the portal, decides what content to include on a web site hosted under your customer's business name, not the portal name.

Convincing Customers Who Already Have A Web Site
The last type of customer internet marketing specialists can recruit is one that already has a web site that is inefficient because it is outdated, inadequate, poorly designed, or for some other reason. These sites are hardest to find because they are hidden from search engines and have long, hard-to-spell domains that a consumer is unlikely to stumble across. They have not had traffic for years other than the business owner and their family members. Once you find these customers, you will find they are usually baffled about what they are doing wrong, and they are more than happy to let an internet marketing specialist tweak their web site so it delivers the results they thought they would get from a web presence.