Internet marketing experts know that Search Engine Optimization, known in the internet marketing business as "SEO," is the key to driving traffic to your web site.

The Web Loves Fresh Content
The most popular search engines, like Google, Yahoo, and MSN Search, return top results for web sites that refresh their content regularly. These search engines don't prefer fresh content so they can frustrate web site owners, who must constantly struggle to provide fresh, relevant content for their web sites.

The reason search engines prefer new content is because that is what their readers want. Increasingly, internet marketing experts note that savvy web users use electronic news readers to filter their news for them, so they don't have to sift their own search results to try to find the very latest content.

Search Engines Love Relevance
Make your web content SEO friendly, say the internet marketing experts, by making your content relevant to your site. On the internet, the way to show that you have relevant content is by using words and phrases that users search for in search engines. For example, if do-it-yourselfers inspired by all the DIY home improvement projects on cable television these days are searching for the term "DIY home improvement," then you should use that term several times in your internet content.

Internet marketing experts recommend that you take it a step further by making your content relevant and helpful, so readers are likely to bookmark your site as one of their favorites, leading to inevitable repeat visits. And optimize your SEO plan by thinking of other words that users searching for "DIY home improvement" are likely to search for. Interior painting is the most common home improvement that residents try on their own, so a new DIY home improvement article could explain how to choose a paint color and sheen. A few days later, another article could explain how to choose a paintbrush, roller, tray, and other DIY painting equipment. A few days later, another article could explain how to prep a room for painting. The next article could explain how to apply the paint and clean up. When the series it complete, it can be linked together with a short introduction that serves as yet another independent article. The possibilities are limitless.

Metatags
Another key to optimization that internet marketing experts rate high for great results is the use of metatags – tags that help search engines organize your site. Metatags for a DIY home improvement site could include every home improvement imaginable—even the difficult ones. You never know when an overly ambitious do-it-yourselfer will try to install a gas furnace on his or her own, so include "gas furnace" with other metadata like roofing, carpeting, flooring, window treatments, plumbing, wiring, landscaping, carpentry, and, yes, painting.