How To Use Google To Find And Create Content For Your Product Outline

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Most people know about Google.com as the largest search engine in the world… however, few realize how powerful it is as a research tool.

The key is knowing how to tap into Google's research powers. One of the best ways to find content is by using the search string called "allinurl".

You can go to Google.com and type in allinurl:[keyphrase] – and search its database for sites that have that keyphrase in their URL, either in the domain name or in a file name.

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For example, I could use something like:

allinurl: dog name articles
allinurl: dog name
allinurl: beagle dog names

You should find some really good content using this method. Let's check out the real world examples and take a look at what we would find.

#1) allinurl: dog name articles

- "A Dog Name is Something To Be Chosen Carefully"
- "5 tips for finding the right name"
- "Puppy dog name meanings"

Looks like great content for the book.

Simply decide which section (from your outline) would be the appropriate section for it to go in.

Note: If you really want to use the content but don't currently have a section devoted to it, you want to consider adding one.

Now for the important question… HOW can you organize your search findings? Glad you asked…

Here's an example of a way to organize your content:

Put the name of your idea and the Outline Section at the top.

In the section below put…

Name/Title: The name and/or title of the content you've found

Link: URL to the content

Expert (Owner): Who wrote the content

Type: Is the content text, audio, video, etc.

If you have 6 sections to your outline, you should have 6 of these sheets with content information – one for each section. This way you can quickly see how much content you've accumulated for each section. Once you decide you have enough content in a certain section you can stop searching and move on to the other sections in your outline.
After collecting all the content you want for your product, you have two options.

#1) You can contact the content owner and ask permission to include their content in your product. You can do this whether it's text, audio, video, etc. The benefit of including other expert's content is that when it comes time to market it you've got 'built-in' partners to help promote it.

#2) You can use the collected content as a template and rewrite it.

Take each paragraph, consider what it's saying and then rewrite the idea in your own words… in your 'voice'. It's easier to edit than stare at a blank white page and start from scratch.

Although initially I was 100% committed to writing my own content, I've come to realize the power and the effectiveness of using existing content from the experts.

Unless you absolutely have to have the entire product be your words, I'd suggest using expert content along with some of your own content mixed in.

Another thing you can do is start by making money as an affiliate thanks to this Affiliate Payload Bonus and then outsource experts to create your own product thanks to your profits.