A slew of advice is available on the web with reference to what people ought to do to achieve acceptable rankings with Google and other SE's for WordPress posts. Some people agree, certain people differ, and some people can be downright perplexing.

Click away if somebody recommends that you use FFA, traffic exchanges, and submissions to search engines. It's so outdated it's not funny.

What is pertinent for outstanding rankings was highlighted recently in a survey performed by SEOmoz of a group of SEO experts.

According to the consensus views of the SEO experts, these are the four top ranking factors for SERPs.

Using Relevant Keywords in the Title Tag

The use of the right keywords when writing the text for the title tag of a WordPress page is of extreme importance. It does not only help with higher rankings, it also promotes improved click-through from the SE listings to the WordPress blog. It is of reduced use to be high up in the search results without receiving that many clicks. The ultimate purpose is to get as many targeted visits to your pages as feasible.

Those keywords that were used by the searcher are highlighted in bold in the results of the search. When part of the title is highlighted, it stands a better opportunity of being seen and receiving that click. Notwithstanding, bolded keywords don't comprise the only element to think about when writing the page title tag.

A lot of extra clicks can be attained by a cleverly crafted page title, particularly when it invites the web surfer to click. It is better to attract 100 clicks from listing number 5 with a great title compared with 50 clicks from listing number 3 with a boring title tag, right?

Anchor Text of Inbound Links

The anchor text that's used in the hyperlink that points to your site from another site weighs heavily in the search engine computations to decide what your web site is focused on. And, what your web site is focused on determines largely what keywords it will rank for in the search results.

If it's possible that you can influence in any way the anchor text that external web sites employ with their links to you, then it's an extremely prudent way of investing your time.

A greater number of external sites that link to your web site using a particular keyword, or variations of that keyword, will cause the SE's to more easily believe that your site is focused on that specific keyphrase.

It's even better when the content of the destination page on your site contains that specific keyword and its latent semantic equivalents.

The General Link Popularity of Your Web Site

The number of hyperlinks that are pointed to your site is used by the search engines to figure out the relative importance of your site. They take into account both the quality of links and the quantity of the links.

The importance of your site grows in the perception of the SE's in accordance with the number of distinct web sites that link to your web site.

Link building is an ongoing work in progress. There can never be a sufficient number of links pointing to your site. True, it's possible to build links too fast and that can trigger some alerts in the algorithms of the search engines. However, if it's performed as an ongoing effort with a longer term outlook, every backlink is worth the resources spent in acquiring it. They all contribute to an improved deemed importance of your site.

The Internal Linking Structure of the Web Site and the Resulting Link Popularity

It is a fact that some of your pages will get more external links than other pages. The pages that do not attract a lot of backlinks could be the true money pages that you'd aim to rank well in the search engines.

Internal linking structure, in addition to the anchor text used for the internal links, is how you distribute PageRank inside your own site. The prudent approach is to buy the best plugin for WordPress search engine optimization that allows you full control over the link structure on your site.

Some SEO professionals say that an internal link to a page carries the same value as an external link. That does not mean your web site will rank with only internal links. What it means is that you could get a certain page ranked by having internal links pointing to it even though it doesn't have lots of external backlinks, on the condition that the remainder of the site has accumulated adequate trust from external backlinks.

Finally

When viewed as a whole, search engine optimization frequently looks like an extremely daunting assignment. However, when viewed as individual activities, there are a select number of relatively easy activities one can concentrate on for the biggest gains.